Turns out, a guy I went to high school with's (Robby Pauline) 2 little brothers opened it. It's what they call "Do-it-Yourself" fashion. Mostly based around the jeans, which range in price all the way up to the $300 mark. With brands like JetLag, True Religion, Earnest Sewn, Antik Denim and Stiches, they have a pretty sweet selection. I personally loved the True Religion selection which was much more extensive from even Urban Outfitter's one style (Joey's) and our local Macy's.
They also carry a very fashionable collection of all the other stuff you would need: print tee's, glasses, belts, cargos, button downs, and even hats. RVCA was another brand they seemed to carry quite a bit of. It's not just the clothes that make it so appealing, the decor is actually really cool with old barn sides as a roof, low to the floor mod style leather couches, lots of hip rags on the tables, and even the jeans are displayed on meathooks rather than the simple hanger. Behind the register was a wall of old game tables that reminded me of my grandparent's house or something, but they turned it into this "wallpaper" of sorts.
So, final score: I liked the store a lot. Great fashion. pretty good selection. Had my size (now a 36 by the way!). Only drawback: It's not everyday I feel like shelling out $250 for some jeans, but maybe once in awhile, so, go check it out. Support the local guys!